Memberships · 892 active subscribers
Recurring revenue is the retention metric that pays rent
A member visits 2.4× more often and churns at a third of the rate. These three plans exist to move one behaviour each: try, commit, belong.
Monthly recurring
Excludes treatment overage, which adds roughly 40%.
Active subscribers
Net of 21 cancellations last month.
Blended churn
Noir churns at 1.1%, Essential at 4.1%.
Revenue per member
Annualized, including services above the credit.
Plans
Existing members keep their enrolled rate when a plan price changes.
Essential
$149 / month
The entry commitment — designed to convert a first-time guest into a monthly rhythm.
- 1 Signature HydraGlow facial
- 10% off all injectables
- Priority rebooking
486
Members
4.1%
Churn
$72k
MRR
Signature
$349 / month
Our volume driver. Credit rolls for 90 days, which is why churn sits under 3%.
- Monthly treatment credit ($385)
- 15% off all services
- Quarterly skin analysis
- 1.5× points earn
312
Members
2.4%
Churn
$109k
MRR
Noir
$899 / month
Invitation-only above $18k trailing spend. 94 members produce 31% of revenue.
- $1,000 monthly credit
- 20% off all services
- Dedicated concierge line
- 2× points earn
- Two guest passes / year
94
Members
1.1%
Churn
$85k
MRR
Recurring revenue trend
Membership MRR
Thousands of dollars. Twelve months trailing.
Subscribers in this slice
- IMIsabelle MoreauNoir$899
- CDCamille DuarteSignature$349
- ANAdaeze NwosuSignature$349
- SWSloane WhitakerNoir$899
- RTRina TakahashiEssential$149
- PSPriyanka ShahEssential$149
- TLTheodora LangSignature$349
- NFNadia FaroukNoir$899
Nine Essential members have skipped two consecutive credits. Historically 61% of them cancel within 60 days — the winback campaign targets this group first.